Attribution modeling — deep analysis for Australian campaigns
Peakwaveau builds privacy-aware, multi-touch attribution models to attribute conversions across programmatic, Google, Meta and social channels for Australian advertisers.
We combine server-side signals, uplift tests and probabilistic modelling to lift ROAS and reduce wasted spend across the funnel.
What is multi-touch attribution?
Multi-touch attribution assigns credit across multiple customer touchpoints — search, social, display, email and offline — rather than a single last-click. Proper attribution helps optimise channel mix and bidding by understanding true contribution.
- Data ingestion: server conversion events + ad platform signals
- Privacy-first: aggregated modeling, deterministic where available
- Actionable outputs: channel-level ROAS, incremental ROI, optimisation signals
Why it matters in Australia
Australian advertisers face fragmented identifiers, increasing platform restrictions and rising CPMs. Attribution provides clarity to allocate spend where it actually drives incremental conversions.
- Local market seasonality and channel dynamics (AEST)
- Privacy regulations and consumer expectations
- Cross-device behaviour across mobile-first audiences
Approach & methodology
We mix experimental design with modelling to separate correlation from causation.
Tools & integrations
| Channel / Tool | Integration | Benefit |
|---|---|---|
| Google Ads | Server-side conversions, enhanced conversions | Better bid signals, reduced last-click bias |
| Meta (Facebook/IG) | Conversion API, aggregated event measurement | Improved cross-device attribution |
| Programmatic | Data clean rooms, probabilistic stitching | Holistic channel optimisation |
| Analytics | Server GA4 + custom attribution outputs | Actionable dashboards for media buyers |
Selected case studies
Ready to improve attribution accuracy?
Book a short technical review or request a modelling proposal tailored to your Australian campaigns.