Privacy Policy

This Privacy Policy explains how Peakwaveau Pty Ltd (Peakwaveau, we, our, us) collects, uses, discloses, and protects personal information in connection with our advertising and analytics services in Australia. We are committed to handling information in a manner consistent with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This statement describes the categories of information we process, the purposes for that processing, and the controls available to individuals and clients.

Information we collect may include contact details (such as name, email, and phone number) that you provide to us directly, account and billing information supplied by clients, and technical data generated through our websites and campaigns (such as device identifiers, cookie data, IP address, timestamps, pages viewed, referring URLs, approximate location, and engagement metrics). Where our clients lawfully provide audience segments or first‑party data for advertising or measurement purposes, we process that data as a service provider under their instructions and applicable agreements.

We use personal information to deliver and improve our services, operate websites and support portals, manage accounts and billing, communicate with clients, conduct analytics and reporting, and comply with legal obligations. For advertising, we leverage de‑identified or pseudonymised signals to build, activate, and evaluate audiences across platforms such as Google, Facebook, and Instagram. Our aim is to support relevant messaging while applying frequency management and brand‑safety controls. We do not seek to collect sensitive information unless specifically required for a defined purpose and handled with additional safeguards.

Peakwaveau may share information with trusted suppliers that assist us in service delivery (for example, cloud hosting, analytics, and payment providers), with platform partners where campaigns run, and where disclosure is required by law or to protect our rights, users, or the public. When engaging suppliers, we use contractual and technical controls designed to promote confidentiality and security. Where feasible, we prefer aggregation or de‑identification to limit exposure of personal information.

Data retention periods depend on legal, contractual, and operational needs. We keep records only as long as necessary for the purposes set out in this Policy or as required by law. Security measures include access controls, encryption in transit where appropriate, and monitoring for unusual activity. While *** method can be entirely immune to risk, we maintain processes intended to reduce the likelihood and impact of unauthorized access or misuse.

Individuals can contact us to request access to, correction of, or deletion of personal information, subject to applicable exceptions. Requests should provide sufficient detail for verification. For interest‑based advertising, users can adjust platform preferences using the tools provided by Google, Facebook, and Instagram. Browser settings may also limit cookies, although some site features could be affected. Clients remain responsible for obtaining relevant permissions and providing notices on their own properties.

Our websites may include links to pages under our control (for example, the Legal section). This Policy does not cover third‑party sites or services operated independently of us. Changes to this Policy may occur as our services or the regulatory environment evolve. We will post updates on this page with an updated effective date.

If you have questions about this Policy or our handling of personal information, please contact: Peakwaveau Pty Ltd, 24 Archer Street, Northcote, VIC 3070, phone + (61) 42 758-39-41, or email Peakwaveau@outlook.com. We seek to respond within a reasonable timeframe and will outline steps available if you remain dissatisfied, including options to contact the Office of the Australian Information Commissioner (OAIC).