Meta Ads — Melbourne property, scaled 9x
Targeted campaigns for Melbourne property sellers and developers: lookalike audiences, dynamic retargeting, and programmatic placements tuned to Australian market signals.
- Audience-first creatives for property buyers in Melbourne metro & suburbs
- Integration with Google & Meta for cross-channel performance
- Transparent AU billing and A/B testing roadmap
Services we run for Melbourne property teams
Audience mapping
Buyer personas, postcode-level intent, and CRM segmentation for targeted delivery.
Creative & CRO
High-converting carousel, video, and lead forms with landing optimisation.
Programmatic retargeting
Dynamic product/ad feeds for properties and automated frequency management.
Case studies
Inner North Melbourne — off-market listings
9x uplift in qualified enquiries over 12 weeks via lookalike audiences and sequential messaging. CPA fell by 42%.
Bayside suburbs — development presales
Targeted video funnels + retargeting reduced time-to-deposit and increased presales conversion by 3x.
Our process
- Discovery & market audit — postcode data, competitor analysis, CRM sync.
- Audience build & creative roadmap — prioritise high-intent cohorts.
- Launch & iterative testing — budget allocation, weekly optimisations.
- Scale & handover — transparent reporting and training for in-house teams.
Frequently asked
Team & local expertise
Ava Thompson — Head of Meta & Programmatic (Melbourne)
10+ years in Australian property marketing, specialised in Meta funnels, programmatic retargeting, and creative testing for residential and development projects.
Ready to scale your Melbourne listings?
Talk to our Melbourne ads team about a tailored 90-day plan focused on performance and transparency.